Motivation is a well-known subject in management literature and has long been studied outside of entrepreneurship. It was originally defined as the energy that grows and leads the action.

A new approach to entrepreneurial motivation

Indeed, a group of authors considers motivation as an impulse which aims, i.e. the satisfaction of a need, or achieving pre-set goals. Motivation is also explained as an attitudinal response to a situation that seems unfair or which allows the fulfillment of an expectation. 

From a point psychological view, motivation has been explained as conditioning, behavior aimed at avoiding pain and seeking happiness and pleasure. Finally, a final reading grid divides motivation into two sub-dimensions: intrinsic and extrinsic. The first refers to the search for an interest personal, while the second looks at the reward that follows a certain behavior, such as money and status. 

Business management coaching

In business coaching, we are interested in entrepreneurial motivation. Studies on the entrepreneurial motivation considers that the creation of a business can be chosen or suffered. It can be triggered by the presence of a business opportunity, or by a need earnings in the event of unemployment. From this perspective, two exclusive dimensions usually appear, called “push” and “pull”, respectively.

  1. The “push” approach corresponds to the concept of entrepreneurship by necessity. It has two aspects. The first, of an economic nature, concerns not having a job. The second, non-economic in nature, is materialized by job dissatisfaction. In the other extreme.
  2. The “pull” approach corresponds to the entrepreneur by opportunity. It also has two components (economic and non-economic): the discovery of a business opportunity and the desire for independence. A peculiarity of this approach is the character mutually exclusive of the “push / pull” dimensions. 

Nowadays, the changes in the working environment and the rise of entrepreneurship, among others, have given birth to atypical profiles of entrepreneurs. All this news entrepreneurial figures differ from the monolithic vision of the former entrepreneur. The question then arises: to what extent does the approach: is necessity / opportunity adequate to interpret entrepreneurial motivation in business management coaching?

Motivation in business can vary

Indeed, studies have shown that entrepreneurial motivation can vary over time, and prove to be different in each group of entrepreneurs (for example in the case of entrepreneurs of different ethnic origins as explained). So, we argue that the multiplicity of creative situations entrepreneurial and entrepreneurial profiles is imperfectly transcribed by theories existing and requires new lighting.

For this, we first aimed to deconstruct motivation in business by removing the exclusivity of the concepts “pull” (opportunity, independence) and “push” (necessity and dissatisfaction). Four separate dimensions have been observed: 

  • economic opportunity (represented by the possibility of an increase in income), 
  • need (consequence of lack of employment),  
  • job dissatisfaction precedent, 
  • desire for autonomy and independence. 

At the same time, it appears that analyzes based on the “push / pull” distinction cause interpretation difficulties. Indeed, the desire for independence attracts as well as it pushes the individual into entrepreneurship (K. Hughes, 2003). We emphasize in a second as long as the four dimensions can be viewed positively or negatively.

For example, job satisfaction can be understood as a negative factor

(the dissatisfaction that pushes the individual towards starting a business), or as a positive factor

(the search for satisfaction that attracts towards business creation).

Personal branding strategy

The question “who am I” is just the starting point for your personal branding strategy. “ME” is a brand, each of us is a unique brand that we are now essential to master and highlight. Like any brand, the “ME” brand has a reputation. Good or bad. An IRL (In Real Life) reputation, and a reputation on the internet: the reputation. 

In an increasingly competitive world from every point of view – seduction, job market, trade – e-reputation and branding are crucial. It is essential to analyze and develop them in order to optimize his chances of success, whether in his social or professional life. Okay, but how?

Personal Branding is the art of putting your image personal brand ahead thanks, in particular, to new digital tools. Who has never “googled” the name of their next appointment? Of the girl he frequent? One of his collaborators? If you are reading this e-book, you are not of these and therefore understand that it is vital today to build a brand image consistent with its values and objectives. Because yes, you also, you are “googled”.

To introduce you to Personal Branding and you support in the development and implementation of your brand strategy in a professional setting. Whether to improve your search or optimize your employability, you will find in this book white all the good practices to follow to develop your own brand image. 

After an inventory of the job market and the evolution of recruitment, you will discover the benefits of Personal Branding. Then you will find the how to develop a relevant personal branding strategy. Finally, you can rely on a presentation of the main tools to to put this strategy into practice.